Princess Juliana International Airport operating company is taking its
press efforts digital. The company’s Horizons newsletter, which for the
past four years has updated corporate affiliates about airport
developments, is now being produced as an E-newsletter. The first
edition of the digital Horizons was emailed to PJIAE’s email address
list recently; a small number of printed versions were distributed as
well, but the intention is to slowly phase out the hardcopy production.
PJIAE President Drs Eugene explained that the transfer to a digital
Horizons newsletter has a two-fold objective. He said that in this time
of worldwide recession it behooves every company to take steps to
preserve their economic stability. “Printing less helps us cut cost,” he
said. He said that in addition, PJIAE is also contributing to reducing
carbon emissions by printing less Horizons.
The Horizons newsletter is produced on behalf of PJIAE by
journalist/communication consultant Marvin Hokstam; the colorful booklet
is printed at PrintServices on the French side. Hokstam also oversaw the
production of the digital newsletter.
