3rd Quarter 2009 Volume 01 - No. 5
PJIAE CONFIDENT IN THE FUTURE AND AHEAD IN AVIATION
The new fisherman’s jetty in the Simpson Bay Lagoon.With the end of the worldwide economic recession in sight, PJIAE, the Operating Company of St. Maarten’s international gateway Princess Juliana International Airport (PJIA), is focusing on increasing its traveler friendliness.

Several projects –some ongoing currently and some in start-up phase- are to enhance the experience of visitors as they arrive and depart the island. Our mission statement says that PJIAE is a regional leader in providing airport services and as such we strive for excellence,” said PJIAE President drs. Eugene Holiday in his update on the projects, which include the completed fisherman’s jetty on the banks of the Simpson Bay Lagoon, the nearly finished Airport Boulevard network upgrades, the soon-to-be-introduced automated check-in kiosks and the future runway end safety area (RESA). “Traveler confidence is poised to return soon and St. Maarten will fare well from that development.,”
drs. Holiday said.

He continued: “The aviation industry has welcomed airport self-service check-in kiosks, as they improve passenger processing and customer service.”

The self service check-in kiosks that will be installed and operational at PJIAE in the near future, PJIAE’s newest focus on improving passenger experience. Also in the pipeline to kick off soon is the construction of two more gates in the B concourse at the lower southwestern end of the terminal building.

Two more doors will be constructed in that area. The intention is to have the new gates –which will also be outfitted with the CUTE system and be operated with the airport’s access and security control system- in operation during the high season.

WELL ON TRACK
Drs. Holiday reported that all projects ongoing at the airport are progressing well. “We are well on track with our goals for 2009,” he said, looking back at the completed rebuilding of the airport’s south fence and sea wall that were torn down last year during the passing of Hurricane Omar, and at the new fishermen’s jetty that was constructed in the Simpson Bay lagoon.

To raise the level of customer service, PJIAE is considering providing ongoing training sessions for employees of PJIAE and its tenants, while security personnel recently followed mandatory security guideline courses, as stipulated in international aviation regulations. Also in accordance with international regulations are the equipment upgrades in planning for the Air Traffic Services (ATS) division.

CONFIDENCE
Drs. Holiday placed all projects in light of PJIAE’s unwavering confidence in the future. He hinted that after months of doom and gloom news about major losses in travel, the industry is starting to focus its attention on the end of the recession. Reports speak of encouraging signs that consumer confidence may be better than originally anticipated, which could mean positive news for tourism. According to the U.S. Conference Board, consumer confidence increased considerably in April and May. That confidence is reflected in travelers’ intentions for vacations and business trips in the next 12 months. In November 2008, only 10% of travelers foresaw increasing their travel in the next 12 months compared to the previous 12 months; in April 2009, that figure rose to 21%.

This represents exciting news for the tourism based economies of the Caribbean. Drs. Holiday referred to earlier statements he made, in which he forecast that St. Maarten was in for a dauntingly challenging year, and said that with the end of the recession now in sight, all hands are needed on deck to navigate onward. “While the recession was at its highest, our airport operating company never relented in actively promoting our island and our airport services and in doing so we have even been able to attract yet another major aviation conference“.

PJIAE in 2009 also displayed its willingness to go to unprecedented lengths to support its partners, the concessionaires that operate businesses in the terminal building. Earlier this year the airport company launched “So Much More” as the theme for its retail section; the accompanying shopping guide – which is now in its second edition - and website dedicated to PJIA retail, greatly aided in promoting the versatility of the airport building.
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Previous issues:

> Horizons Digital 1
June - Oct 2008

> Horizons Digital 2
Dec 2008 - Jan 2009

> Horizons Digital 3
1st Quarter 2009

> Horizons Digital 4
2nd Quarter 2009