4th Quarter 2009 Volume 01 - No. 6
AIR CARAÏBES INAUGURAL FLIGHT MARKS NEW MILESTONE TO PJIA
Air Caraibes inaugural flight.Air Caraïbes inaugural transatlantic flight to St. Maarten on Saturday Dec. 12, was greeted with much fanfare at Princess Juliana Airport (PJIA) as airport officials, the two tourism offices, and Government 2009 ignitaries from both sides of the island laid on the full red carpet treatment.

The arrival of flight 534, a relatively new Airbus 330 with 324 passengers on board, ushered in Air Caraïbes’ twice weekly Paris Orly-St. Maarten-Haiti service. Among the passengers were 21 specialised journalists and 46 French tour operators and travel agents who were on a 3-day familiarisation visit to St. Martin.

Speakers at the ceremony included PJIAE President drs. Eugene Holiday, Commissioner of Tourism and Aviation Affairs Frans Richardson, Senator Louis-Constant Fleming, First Vice-President Daniel Gibbs, and Air Caraïbes President Marc Rochet. Speeches were followed by a ribbon cutting and exchange of gifts with Air Caraïbes executives and flight crew in the departure lounge.

drs. Holiday said the new Air Caraïbes service “fits well” into PJIA’s objective to increase and diversify its airlift into St. Maarten from Europe.` “This new service expresses a renewed confidence and commitment in St. Maarten by the management of Air Caraïbes,” he said. “It is especially important when the global economy, airlines, and airport are facing financial challenges. We appreciate your decision to start direct flights from Paris and we will continue to work with you to make this service a success.”
Mr. Marc Rochet called St. Maarten a “unique” destination, describing the inaugural flight into St. Maarten as “a great day for Air Caraïbes”. The last route opened by the airline, he said, was Cayenne one year ago. “This is another step forward in the company’s development in establishing a better connectivity network in the Caribbean,” he added.

He disclosed the airline is currently set to record its healthiest profit in five years. “We are proud to say we have built something that has been an incredible success. We have an airline that is sustainable and profitable. But also one that offers quality service. Our surveys constantly show that customers are happy with what we offer.”

Air Caraïbes, created in 1998 by the Dubreuil Group from a merger of four small airlines that serviced the French islands, transported 513,000 passengers on its long haul flights in 2008 and 522,000 on its regional flights. The company generated annual revenue of over 230-million Euros and posted a 6-million Euro profit in 2008. It transported over a million passengers in 2009 and aims to increase that by 50 per cent in 2010, Rochet added.

The airline is the first to offer a non-stop service from Port-au- Prince to Paris. Haiti has not previously been well connected to Europe but Rochet said his company “was now pleased to support the economy of this poor country by offering the best prices to Haitian nationals.”

Observers say the airline has an advantage over other European carriers coming to St. Maarten by negotiating deals with rail network partners SNCF and to give passengers convenient access to the French provinces. Passengers from any of the 13 rail stations in 11 regions of France can buy a combined rail/ Air Caraïbes air ticket and be transported to or from Massy station (closest to Orly) by high speed TGV trains.

The costumary water welcomeAir Caraïbes’s Regional Manager for the North Eastern Caribbean MS. Zoé Wegnerowicz said Orly-Sud was a “perfect solution” for passengers that have the South of France as their final destination. “Orly-Sud is not as busy as Charles de Gaulle Airport and offers good connections to the south,” she said. “Many people from the French Antilles have family in that region.”

Mr. Rochet said the company has three important goals. One is to offer Caribbean nationals, mainly in the French zones, the opportunity of employment with the airline. “Currently the airline has 874 staff and more than 500 of them are Caribbean nationals. We will continue this policy because we believe Caribbean people are very warm and they provide our customers with good service.”

The second goal as a regional and long haul operator is to give confidence to other airlines that, as Air Caraïbes has shown over the years, it is possible to have success and be profitable in the Caribbean region. The third goal is
to support the world economy, environmental concerns, and offer people in all islands the opportunity to fly and at cheaper prices. “Good pricing only happens when there is good competition, and that benefits everybody. But no competition has the opposite effect. I do believe with more airlines flying the Paris St. Maarten route prices will come down.”
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Previous issues:

> Horizons Digital 1
June - Oct 2008

> Horizons Digital 2
Dec 2008 - Jan 2009

> Horizons Digital 3
1st Quarter 2009

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2nd Quarter 2009

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3rd Quarter 2009